Podcasts are a “playground for music makers to express themselves” and build a music career. Listening to music podcasts equips you with knowledge others may not have, but having a podcast is a creative outlet that helps people discover and connect with your brand.

Hosting a podcast is a strategic way to build your music career. As an artist, while it’s beneficial to listen to music podcasts, starting your own is even more valuable.

Starting a Music Podcast

Before you hit record, have something meaningful to say. Your content should open a conversation that serves your audience. Hosting a podcast allows you to showcase your personality, opinions, and musical knowledge in a more personal and authentic way than traditional promotion methods. This connection can humanize you as an artist and strengthen your brand.

A podcast that focuses on music-related topics, such as production, industry trends, or artist interviews, can position you as an expert in your niche. This can elevate your credibility and authority in the industry.

Use your podcast to debut new music or talk about upcoming releases. A podcast can be a direct promotion tool, letting you speak about your music in a more intimate and conversational way than a standard press release.

You can also use your podcast to share the story of your music career—how you got started, your struggles, successes, and the evolution of your sound. This storytelling helps listeners connect with you not just as an artist, but as a person, which can have a profound impact on your career.

By producing engaging content that resonates with listeners, you can introduce your music to a broader audience who might not have discovered you through traditional channels. Fans of your podcast could become fans of your music, especially if you share your work through the episodes.

Discussing your creative process and the inspiration behind your songs, including topics like music theory or production techniques, can appeal to fans who are also passionate about making music.

You can cross-promote your podcast with your music, using the show as a platform to release new tracks, promote upcoming concerts, or share behind-the-scenes insights into your creative process.

Podcasts help artists gain visibility, connecting them with fans and industry professionals alike. By sharing meaningful content, you can establish your brand and open doors to education, connections, and cash flow.

Connect, Educate, Monetize

A podcast is an interactive way to engage with your audience, who can provide feedback, ask questions, or contribute ideas for future episodes. This fosters a deeper sense of community around your music.

Podcast content can also be repurposed for social media, websites, or newsletters. Consistently sharing your podcast helps build a loyal fanbase that looks forward to your posts, listens closely to your messages, and supports your music journey.

Podcasts also let you network with other musicians and industry professionals. You can interview other musicians, producers, industry executives, or influencers. These conversations can lead to collaborations, partnerships, and professional opportunities that might not arise otherwise.

The relationships you form with podcast guests could translate into future collaborations or even mentorships that help you grow as an artist.

As your podcast gains traction, you may be invited to appear as a guest on other, more popular music podcasts. This can help you tap into established audiences and further promote your music.

Once your podcast grows, you can monetize it. With a larger following, you may attract sponsorships or partnerships from brands looking to advertise to your audience. These deals can generate income that supports your music career.

You can also offer exclusive podcast content, such as bonus or early access episodes, through subscription-based platforms, providing extra revenue to supplement your music income.

Podcasts open doors for education, connection, and cash flow. If you haven’t yet, check out your local podcast studios (like The Podcast Room and Yaletown Podcast Studio) and start a conversation.